The Bosphorus is a place like no other in the world; it sits at the origin of civilizations and history, geographically between the East and West. A natural border that thousands of people cross every day as they move, with their stories, emotions, and aspirations, between Europe and Asia.
Europeans who went traveling in the 18th century to what was then the Ottoman Empire, discovered new worlds, colors, scents, and flavors. They wrote about them in their letters home. Centuries later, Asli Musso is sending letters too.
Asli Musso Story -
I came to the US to get my master’s degree in finance and was amazed by the inviting and welcoming culture of the country; a perfect blend of micros and macros at every level of life that make life easy and exciting. I often call this country the United Cultures rather than the United States!
When I returned to Turkey after four years in the US, I founded a company that produces artisanal home goods and furnishings. I wanted to create a brand that would revive the lost art of handcrafts, neglected by industrialization, and reintroduce it to the West. The image in my head is one of a love letter from Bosphorus, the imaginary line that separates the West from the East.
My mission was – and is – to capture the beauty of the Mediterranean and reproduce it in an interior.
Why Letters From Bosphorus Is Unique?
First of all, its products: they stand out immediately from others on the market with their bold and courageous look! They are fun and eclectic. Every piece is unique, unlike those of leading brands that repeat the same designs over and over again. We believe life is too short for repetition! It needs a little bit of sweetness!
Second, the production process itself: We strive to create products that are both useful and fashionable, and in making them, we also honor our planet. We use only GOTS (Certificated Organic Cotton) materials and sustainable packaging material. We make sure we plant at least ten saplings in our hometown every year. And we grow our organic food in our small facility garden!
And of course, the women.
Yes! We empower women by giving them a chance to put their passion into creating an object and making a living out of it. These women are mostly homemakers and otherwise unemployed and under-educated. This work gives them the freedom to explore their creativity and artisanship and satisfaction and pride. The pride that I feel, too, from this fact, is also incredibly empowering. It keeps me going. I would not exchange it with anything.